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Top 10 benefits of salesforce that will help you choose the right CRM!

benefits of salesforce

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At Aphidas, we are Salesforce implementation, consultation, customization, and integration experts. with years of experience driving growth for clients with the Salesforce platform, we know firsthand the transformative impact it can have on business growth and operations. Today, we will explore the top 10 reasons companies are choosing Salesforce as their CRM platform and how it can increase your business success.

If you’re looking for a Salesforce specialist, contact Aphidas for a consultation!

Table of Content

  • Introduction
  • Salesforce Marketing Automation
  • Improved Sales Productivity
  • Enhanced Customer Service
  • Powerful Analytics & Reporting
  • Mobility and access from anywhere
  • Ecosystem of Apps & Extensions
  • Improved Collaboration
  • Flexibility & Scalability
  • Customer Success Focus
  • Enhanced Data Security

Overview of Salesforce Benefits

Salesforce is the global leader in customer relationship management (CRM) software. It offers a cloud-based system to manage your company’s sales, customer service, marketing, and overall operations in one platform accessible from any device. 

Let’s look at the top 10 specific benefits companies are realizing with Salesforce:

1. Salesforce Marketing Automation

Salesforce allows the creation of targeted email campaigns, nurture tracks, and automated workflows to engage customers and prospects. Features like Einstein Lead Scoring also help identify hot leads to accelerate the sales cycle.

Marketing teams using Salesforce experience 34% faster lead conversion rates and a 42% increase in marketing ROI.

2. Improved Sales Productivity 

With all customer data in one place, sales reps save time researching prospects. Salesforce automation also streamlines lead assignment, opportunity tracking, and workflow management.

According to Salesforce, their CRM customers see up to 37% greater sales productivity. This allows salespeople to focus on selling rather than manual data tasks.

3. Enhanced Customer Service

Service Cloud provides agent desktops, case management, knowledge bases, portals, and omni-channel support to resolve customer issues faster. AI-powered features like Einstein Bots reduce call volume as well. 

Companies using Salesforce Service Cloud enjoy a 29% increase in agent productivity and 27% faster case resolution times.

4. Powerful Analytics & Reporting

Salesforce offers real-time dashboards, customizable reports, and predictive analytics powered by Einstein Discovery. Every user gets insights to make smarter decisions.

76% of Salesforce customers leverage analytics and reporting features to unlock growth opportunities.

5. Anywhere, Anytime Access

Salesforce is cloud-based and works on any device with a browser—desktop, laptop, tablet, or smartphone. Teams can securely access Salesforce to manage customers from anywhere.

This allows field sales and service teams to be productive on the go. 63% of Salesforce usage occurs on mobile devices.

6. Ecosystem of Apps & Extensions

Salesforce app exchange offers thousands of apps to extend functionality like payments, e-commerce, marketing automation, and more It is easy to customize Salesforce to your business needs.

Over 90% of Salesforce customers use apps from AppExchange to maximize their investment.

7. Improved Collaboration

Salesforce provides a single source of truth to customers so employees across departments have unified information. Collaboration on accounts, cases, and projects is streamlined.

87% of Salesforce users say it improved cross-team collaboration in their organization.

8. Flexibility & Scalability

Salesforce enables starting small then adding unlimited users, custom apps, and new capabilities as your company grows. The platform easily scales from 10 to 10,000+ employees seamlessly.

Salesforce itself has grown to over 150,000 customers using its scalable cloud infrastructure.

9. Customer Success Focus

Salesforce has an entire team dedicated to customer success and adoption. You get access to onboarding resources, training Academies, and 24/7 technical support.

In fact, 96% of Salesforce customers are satisfied or very satisfied according to user surveys.

10. Enhanced Data Security 

Salesforce utilizes state-of-the-art security protocols like encryption, role-based access, and two-factor authentication to keep your customer data safe in the cloud.

Leading security experts give Salesforce the highest ratings for enterprise-grade security practices.

Get Started Growing with Salesforce

At Aphidas, our certified Salesforce experts have the expertise to help you capitalize on these benefits. From initial training and implementation to customization and AppExchange integration, we become your long term salesforce partner. 

Contact Aphidas today for a complimentary consultation on how Salesforce can transform your sales, marketing, service, and operations for sustainable growth.

If you’re looking for a Salesforce specialist, contact Aphidas for a consultation!


Here are answers to some common questions about getting started with Salesforce CRM:

How much does Salesforce CRM cost?

Pricing depends on the number of user licenses and specific products needed. Contact us for pricing tailored to your needs.

Can Salesforce integrate with our other software?

Yes, Salesforce easily integrates with 1000+ apps including email, productivity tools, payments, and more.

Is it difficult to get started with Salesforce?

No, at aphidas our team can provide assistance to onboarding and training matched your use cases to ensure adoption of Salesforce CRM.

How secure is Salesforce?

Salesforce utilizes enterprise-grade security and encryption to keep your data safe in the cloud.

Let Aphidas guide you on the path to Salesforce success today!

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